Case study
Ski Solutions
The Active Travel Group approached us at the end of 2022 to propose a new brand and website for their popular holiday booking site Ski Solutions. We delivered the rebrand and new site and launched it in June 2023.
Key tasks
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Brand development
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Email templates
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Social media assts
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UI design
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Development
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Property Management System
Brand
The Ski Solutions brand is a well established name in ski holidays, however it needed a redesign to align it more with the level of luxury and gravitas that customers associate with their holidays. In approaching this we wanted to ratify the existing brand but emphasise the element of confidence and luxury. The project began with us designing a new website, and once we had gained their confidence we were invited to carry out the rebranding. The resulting brand and guidelines can be seen across all channels of their communications, and quite likely to be featured on a range of Ski rep fleeces (if you’re reading this Ski Solutions -then please pop one in the post!).
The website
The old Ski Solutions website was suffering for its slow page loads and clunky user experience. Following a good few weeks of working with the team at Ski Solutions, we were able to present a prototype that would convince the management team that we were going to improve this. A few iterations later we presented the design that is the new live site. That was when the fun started.
The development
Ski Solutions is a site much like the other travel sites we have worked on, it is part of a wider ecosystem so integrations are key. The site has been built with everything where it should be - we therefore manage all property-related content and feeds through the PMS, and customer interactions through their CRM. The front end of the site is decoupled from the backend ensuring site speed is maintained at all times.
The result
We had a great looking site, but coming back to that key requirement of pagespeed, that wasn’t quite enough, we had to make it lightning fast. We’d given ourselves the rather zealous target of reaching a pagespeed score of around 90%, to achieve this meant that our Javascript-heavy site needed to be served up right. We deployed all manner of technical wizardry to get near to the scores we needed.
Now, as well as the very kind words about their new site from the team there, we can see actual conversions and traffic significantly higher, too soon to put one of those large figures in a circle on it saying how we improved their sales, but it’s all heading in the right direction.
